Jumat, 19 Agustus 2011

Global Newswire

A newswire, sometimes also referred to as a news agency or a wire service specializes in offering news reports to newspapers, magazines as well news outlets on radio and television. The first news agency, Agence France-Presse, was founded in 1835 by Charles-Louis Havas - it was initially called Agence Havas. For decades after the establishment of the first news agencies, news reports had to be sent through ships, post trains and carrier pigeons. Reuters, founded by Paul Reuter, one of Havas' employees relied on carrier pigeons for decades until the telegraph links were established. Agence Havas, Reuters, and Wolffs Telegraphisches Bureau, founded by another of Havas' employees, Bernhard Wolff, remained the most important news agencies in Europe for over 75 years.

Today, there are dozens of news agencies relying phone, fax and the Internet to receive and distribute news from almost anywhere in the world. Indeed we've come a long way from the age of the post trains and the carrier pigeons with the global newswires able to convey the news of even a minor incident happening anywhere to almost every part of the world in the blink of an eye.

Global newswires today are used by the academics and the researchers in addition to the media outlets, reporters, bloggers and journalists who want to find out more about a topic. They offer news reports ranging from everything from politics, business and finance to showbiz, weather and sports etc.

For businesses who have something newsworthy to report to their customers as well as the people at large, global newswires are the best way to reach their target audience. Product launches, upcoming events, personnels change at the company, awards and honors etc are only some of the things that companies create press releases for and send to the newswires. Quarterly reports as well as news that the shareholders of a company might find interesting are also disseminated through the global newswires.

While some of the newswires require their users, which usually include newspapers, magazines, TV channels and other media outlets, to pay a subscription fee, others rely on a slightly different business model to generate their revenue. They use the traffic that is attracted by the great content on their website as their revenue stream. Some newswires also require a subscription fee from the organizations and businesses who want to send their press releases to the journalists, bloggers and media outlets etc.

1 komentar:

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